Visible tracks how ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Copilot mention, cite, and rank your brand — so you're never the last to know you've gone invisible.
AI Search Visibility measures how often and how prominently your brand appears when people ask AI assistants like ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Copilot questions relevant to your business.
Visible expresses it as a single composite score from 0 to 100, calculated from three weighted factors:
Mention Rate is how often your brand name appears in AI answers. Citation Rate is how often AI cites your domain as a source. Prominence Score reflects how early in the response your brand is mentioned. A higher score means AI assistants mention your brand more often, cite you as a source more frequently, and surface you earlier in their answers.
A growing share of buying research happens inside AI chat tools — and they answer directly, with no click and no ranking page to check. Most businesses have zero visibility into this new layer.
Am I even mentioned? A customer says "I found you through ChatGPT" — but you have no idea what it actually said, or whether it usually says that at all. You're flying blind.
Who's winning the citation? AI tools cite specific web pages as sources. You don't know if it's your pricing page — or your competitor's review page — being referenced.
Every tool that tracks this costs $300+/mo and starts with a sales call. None of them were built for a business your size.
No onboarding call. No technical setup. No blank page.
Enter your brand name and website. We automatically extract your brand context — no integrations, no API keys needed.
Our AI Research Tool scans your brand and suggests real questions your customers ask AI assistants — grouped by intent (discovery, comparison, reputation). Accept, edit, or add your own.
Track up to 20 competitors on the exact same questions, in the exact same query runs — true apples-to-apples Share of Voice comparison.
A composite 0–100 score plus per-platform breakdown, trend chart, and plain-language action signals — ready before you've finished your coffee.
A 0–100 composite score (40% mention rate + 35% citation rate + 25% prominence), front and center in your Share of Voice chart with a one-click "Learn more" breakdown — no black-box math, no guessing what moved your number.
Catch every mention, the exact wording used, where in the response it appeared (prominence rank), and whether the tone is positive, neutral, or negative — classified per mention, not per response.
Every tracked competitor cross-tabbed against every AI platform in one sortable table — your brand pinned to the top, blank cells honestly marked as "not measured yet" instead of a misleading 0%. See exactly where you're winning, and exactly where a competitor is beating you, platform by platform.
What percentage of the questions AI engines get asked about your category already have a matching page on your own site — broken down by discovery, comparison, reputation, and factual intent — so Deep Scan's diagnosis and your Visibility Score are finally on the same screen.
A single 0–100 sentiment gauge in plain language ("needs attention" to "strongly positive"), broken down by discovery, comparison, reputation, and factual questions — so you can see whether AI favors you or a named competitor specifically when it's asked to compare. Classified per response by Claude, disclosed, not an undisclosed black-box method.
A dedicated Citations page ranks every domain and URL AI models cite when answering questions about your category — filterable by platform and by whether the citation favors you or a competitor. See which pages on your site AI trusts enough to cite, and which competitor pages it's citing instead.
Among all the times AI mentions you or a tracked competitor, what percentage belongs to your brand? See it overall and broken down by ChatGPT, Claude, Gemini, Perplexity, Google AI Overview, and Copilot separately.
Filter every AI response by model, mention status, citation presence, or competitor mention. Click any row to see the full AI answer, highlighted mentions, cited sources, and sentiment — all in one panel.
Enter your brand or domain and get intent-balanced prompt suggestions (discovery, comparison, reputation, factual) — pre-classified so your tracking covers how customers actually search, not just how you think they do.
Crawls your site into a digital twin and analyzes it for SEO gaps (crawlability, metadata, structure) and AEO gaps (schema, citable facts, entity clarity), then ranks every finding by impact so you know what to fix first.
Turns real customer questions into structured, self-contained, schema-marked FAQ content — the format AI assistants extract from and cite most reliably. Closes the AEO gaps Deep Scan finds most often.
Invite teammates as Moderators on your account. If they already run their own Visible account, they can accept your invite without losing theirs — one login, a switcher to move between being Admin of their company and Moderator of yours, no separate accounts to juggle.
Most AI-visibility tools measure your score and stop there. Visible diagnoses why the score is what it is, gives you a direct way to fix it, then measures whether the fix worked — in one product, on a cycle you repeat.
Your Visibility Score, Content Coverage & Citation Rate confirm whether the fix worked — the Competitor Heatmap shows if it moved you ahead of the field.
Re-scan to find the next gap. A cycle, not a one-time audit.
Every other AI visibility platform we evaluated either gates real data behind a demo, charges from day one, or targets enterprise budgets. Visible was built from the ground up for businesses your size.
Unlike Profound, which require a sales call, Visible offers a genuinely free-forever plan and self-serve signup on every tier. Unlike Otterly.AI, which has no free-forever plan, Visible includes per-mention sentiment analysis and a full AI-response viewer at an entry price of $69 per month — built specifically for small businesses and solo marketers rather than enterprise teams. Unlike Promptwatch, a funded (€9.2M) platform starting at $95/month, Visible publishes its exact scoring formula instead of an undisclosed methodology. And unlike all three, Visible closes the loop: Deep Scan diagnoses why your score is what it is, FAQ Builder gives you a direct way to fix it, and a Content Coverage score plus a Competitor Visibility Heatmap confirm whether the fix actually moved the needle — all in the same product.
| Visible | Otterly.AI | Profound | Promptwatch | |
|---|---|---|---|---|
| Diagnose + fix + re-measure (closed loop) | ✓ Deep Scan + FAQ Builder | ✗ Measures only | ✗ Measures only | ✗ Content agents, no audit |
| Free forever plan | ✓ Yes | ✗ No | ✗ No | ✗ Not confirmed |
| Self-serve, no sales call | ✓ Every tier | ✓ Yes | ✗ No | ✓ Up to Business tier |
| Entry price (paid) | $69/mo | $29/mo | Sales-gated | $95/mo |
| Sentiment analysis (per mention) | ✓ Claude-classified, disclosed | ✗ No | Enterprise only | Not disclosed |
| Published scoring formula | ✓ Mention 40% + Citation 35% + Prominence 25% | ✗ No | ✗ No | ✗ No |
| Competitor × platform heatmap | ✓ Included | Not confirmed publicly | Not confirmed publicly | ✓ Yes (dashboard widget) |
| Built for | SMBs & solo marketers | Lean teams, agencies | Fortune 500 | Funded growth-stage teams |
Pricing and feature data based on public information as of mid-2026 — always verify directly with each provider. See the full comparison — including SKYA, Sitechecker, AirOps, and Peec AI →
The Free plan is yours to keep — no credit card, no expiry, no catch. Choose Basic or Pro any time to unlock more platforms, brands, and history.
Start on Free forever — no card needed. Upgrade to Basic, Pro, or Enterprise any time.
Practical guides on AEO, SEO, and how AI assistants decide which brands to mention and cite.
Connect Claude, ChatGPT, Cursor, or Cline directly to your Visible account and ask for AI-visibility scores, share of voice, and competitor data — live, no dashboard required.
Read article → Product updateNo subdomain required. A shortcode on WordPress, a real server-rendered app on Shopify via App Proxy, and a documented Velo snippet on Wix.
Read article → Why VisibleMost AI-visibility tools only measure. Visible also diagnoses why you're invisible with Deep Scan and fixes it with FAQ Builder — a closed loop we haven't found anywhere else in this category.
Read article → AnnouncementVisible now turns your real customer questions into structured, schema-marked FAQ content — the single strongest lever for getting cited by ChatGPT, Claude, Gemini, and Perplexity. Available today.
Read article → FundamentalsWhat it means to be "visible" in AI search, why traditional rank tracking misses it entirely, and the three factors that determine whether AI assistants mention and cite your brand.
Read article → How it worksWhen ChatGPT, Claude, Gemini, or Perplexity cite a page, what made them pick it? A look at the signals that influence which sources get surfaced — and how to earn citations.
Read article →Free forever. No card. No sales call. Ready in under 5 minutes.